EPK | apiwebubu

APIWE

BUBU

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As a DJ/producer, Apiwe Bubu creates and connects South African drum rhythms, grooves and sounds infused with Contemporary music. He spins the newest hits of Amapiano, Gqom, Afrobeats, Hip Hop, RnB and Top 40 chart music to his audience. Part of his influence stems from Jazz, 90's Deep House music, Funk, to Bossa Nova & East African music.

Having traveled and collaborated with different artists and DJ's across the world, he has acquired a distinctive style that contributes to his particular DJ performances, selection and love of music.

Now based in both New York and Los Angeles, Apiwe Bubu brings a distinctive DJ style and curates events that bridge and celebrate the African sounds of Amapiano, Afrobeats, and Afro-House, alongside Hip-Hop and R&B—genres that resonate strongly within these two influential cultural hubs.

On any given weekend, Apiwe Bubu can be found behind the decks at popular venues such as The Library Bar, St. Felix, and Mama Shelter, or performing at exclusive private events for high-profile clients including Snoop Dogg and Sofía Reyes, as well as corporate functions and club nights across New York and Los Angeles. He also regularly appears at premier venues including the luxury hotel Sofitel, the boutique members' club The Aster, and nightlife staples such as Los Globos and The Resident DTLA, while curating exclusive events in New York City. Under his flagship multimedia brand, AMAGINTSA e’VYBE, he has launched a series of vibrant dance experiences—Afro Sonics, Jaiva99, and Amapiano Lifestyle Saturdays—each dedicated to celebrating and elevating Afrocentric sounds and culture.

AMAGINSTA e'VYBE is a multimedia brand and cultural movement dedicated to showcasing the sound and music culture of South Africa. Founded with the mission of carving out a space for Afro and South African music in New York and Los Angeles, the brand aims to amplify these sounds across the U.S. and onto the global stage. With a strong focus on promoting the music of Southern Africa—as well as the broader African continent—AMAGINTSA e'VYBE operates as a collective of music advocates, actively DJing and curating events in key cultural hotspots such as Hollywood and New York City.

AMAPIANO LIFESTYLE SATURDAYS series showcases both unreleased and well-known Amapiano tracks through Apiwe Bubu’s eclectic DJ sets. Featuring a carefully curated lineup of top international talent alongside leading DJs from New York and Los Angeles, the series offers an immersive experience that celebrates and amplifies South Africa’s evolving soundscape.